PERF-GO GREEN HOLDINGS INC July 29, 2008
Posted by Business Marketing in : Business and Marketing , add a commentPERF-GO GREEN HOLDINGS INC. TEAM EXPANDS WITH ADVANCED MARKETING.
“Advanced Marketing Group of Arkansas” outstanding reputation within the marketplace combined with the company”s top-notch team members, including former Walmart Senior Vice President Peter Netzel, will prove instrumental in distributing Perf Go Green products to these two significant and influential retail chains,” said Perf Go Green Chairman and CEO Tony Tracy.By representing Perf Go Green, Advanced Marketing Group of Arkansas will be responsible for the distribution and retail marketing of existing and future products to Sam”s Club and Walmart locations nationwide.”Perf Go Green products offer a simple, environmentally friendly solution to an everyday issue without sacrificing convenience,” explained Robert Leonard, President, Advanced Marketing Group of Arkansas, Inc. “The response we”ve gotten from retailers clearly demonstrates a growing consumer desire for “green” products and services that are simply better for the environment.”Perf Go Green patented products are made of recycled plastics that are combined with an Oxo-Biodegradable proprietary application method to produce the film for the bags.
Corporate Writer/Copywriter July 26, 2008
Posted by Business Marketing in : Business and Marketing , add a commentCorporate Writer/Copywriter.
Corporate in-house writer/copywriter required to join the marketing department of leading financial institution.The successful candidate must be a strong writer as the bulk of the responsibilities will include copy for internal and external publications, web copy as well as marketing material.Kindly submit your CV via email to the address below, including the reference - writer - Please note The Career Guru”s policy is to only interview those suitable to the position. Should you not receive notification for an interview, kindly consider your application unsuccessful. .
A Snapshot of Social Media Marketing”s Future July 25, 2008
Posted by Business Marketing in : Business and Marketing , add a commentA Snapshot of Social Media Marketing”s Future.
Rothman has been a pioneer in Social Media Marketing as a method of intentional search engine placement for over 800 companies during the last ten years. He is CEO and founder of SocialMediaSystems.com LLC.
For more information, visit www.socialmediasystems.com.
RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.
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Coremetrics Optimizes Digital Marketing
Posted by Business Marketing in : Business and Marketing , add a commentCoremetrics Optimizes Digital Marketing.
Coremetrics is releasing Spring 2008, a technology suite designed to allow online businesses to optimize their digital marketing initiatives.
Announced May 5, the solution includes the Coremetrics Explore data analysis tool and Enterprise Dashboard user interface and KPI (key performance indicator) tracker, as well as enhancements to the existing Intelligent Offer, Search and Connect tools.
?Coremetrics Explore offers ad-hoc, customizable, aggregated multi-site reporting with a flexible modular user interface,? said Brian Tomz, senior director of product strategy for Coremetrics.
Tomz said Explore allows users to design their own interfaces and run their own individualized reports.
?You can get the type of information on clients the way you want it, when you want it,? he said.
INTERNS: Hands-on work provides real-life experience July 24, 2008
Posted by Business Marketing in : Business and Marketing , add a commentINTERNS: Hands-on work provides real-life experience.
This fall, she will be a senior at St. Ambrose with a double major in marketing and international business.’I have been working in advertising and now I am trying to get my feet wet in the marketing field,’ she said.Her Quad-City Bank internship began in mid-May on a full-time basis. This fall, she said, she will be able to continue there as a part-time intern. ‘The internship is until December,’ she said. ‘Then I probably will look for another internship before I graduate in May.’Her yearlong internships at the Arsenal worked out well. ‘It was a real flexible schedule. I would come back and forth to the Arsenal when I had time,’ said Kalantari, who worked in the finance and accounting department there.’It let me know what it is like to work at a government position. It helped me gain business perspective of what the government does.
Pen Power Used to Market Wacom July 23, 2008
Posted by Business Marketing in : Business and Marketing , add a commentPen Power Used to Market Wacom.
Witness The Power of the Pens, the last leg of an email marketing campaign for Wacom by eROI. Wacom makes pen tablets and interactive displays for inputting graphics into computers.
eROI used Power of the Pens to showcase work from a different digital artist every day for 12 days. The art was available to download for Wacom email subscribers, which could also upload creations onto the website.
The winning artist received a Cintiq 12WX tablet. View his entry.
The campaign resulted in over 1300 artworks uploaded in 12 days. 61,000 visitors hit Wacom.com from the campaign destination, spending an average of three minutes each on the site.
After the campaign ended, the website was positioned as a 12-month wallpaper calendar. This idea earned eROI a spot in the semi-finals of the DMA”s International ECHO Awards, which go down in October.
Pro Step Marketing strategy results in new marketing July 21, 2008
Posted by Business Marketing in : Business and Marketing , add a commentPro Step Marketing strategy results in new marketing.
Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Greg Allman of the Greg Allman Group of Lewisburg, WV to develop a comprehensive marketing strategy to expand his online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.
Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties, including luxury homes, in Lewisburg, Alderson, Ronceverte and White Sulphur Springs, WV real estate markets are easily accessible to site users - only one or two clicks away. The Greg Allman Group website also offers useful information for families who may be moving in or out of the area.
Pen Power Used to Market Wacom July 20, 2008
Posted by Business Marketing in : Business and Marketing , add a commentPen Power Used to Market Wacom.
Witness The Power of the Pens, the last leg of an email marketing campaign for Wacom by eROI. Wacom makes pen tablets and interactive displays for inputting graphics into computers.
eROI used Power of the Pens to showcase work from a different digital artist every day for 12 days. The art was available to download for Wacom email subscribers, which could also upload creations onto the website.
The winning artist received a Cintiq 12WX tablet. View his entry.
The campaign resulted in over 1300 artworks uploaded in 12 days. 61,000 visitors hit Wacom.com from the campaign destination, spending an average of three minutes each on the site.
After the campaign ended, the website was positioned as a 12-month wallpaper calendar. This idea earned eROI a spot in the semi-finals of the DMA”s International ECHO Awards, which go down in October.
Money For What? Search Marketing Payment Models July 19, 2008
Posted by Business Marketing in : Business and Marketing , add a commentMoney For What? Search Marketing Payment Models.
Comprised of a panel of SEM firm executives, this session will present the various search engine marketing pricing models in use today. Specifically, each panelist will discuss the pros and cons of a specific model — from both the client and vendor perspective - including why they”re effective and the important considerations associated with each.
Chris Elwell, President of Third Door Media is moderating this session and speakers include Ken Jurina, President of Epiar, George Michie, Principal of Search Marketing at Rimm-Kaufman Group and Paul Wilson, Chief Revenue Officer at iProspect.
Ken is up first. He first defines what SEM is — SEO + paid search + paid inclusion. He then cautions to beware of analytics hole meaning that you should provide proof of your work.
Assessing And Managing Your Privacy and Security Risks - Part I July 16, 2008
Posted by Business Marketing in : Business and Marketing , add a commentAssessing And Managing Your Privacy and Security Risks - Part I.
One of the key areas of concern for many businesses relates to how customer information is used for marketing purposes, both by the company that initially collected the information and by others to whom this information is disclosed. Accordingly, while the standards vary somewhat by industry, most companies conduct marketing activities that require compliance with, and awareness of, the numerous marketing-related privacy rules. In many ways, a desire to restrict marketing activities has been driving many of the most prominent privacy rules. Furthermore, Congress and federal regulators (along with their state counterparts) continue to struggle with what the dominant privacy principles should be. Nonetheless, companies need to assess their marketing activities to determine whether they trigger compliance obligations under any of these privacy principles.