Assessing And Managing Your Privacy and Security Risks - Part I

Assessing And Managing Your Privacy and Security Risks - Part I July 16, 2008

Posted by Business Marketing in : Business and Marketing , trackback

Assessing And Managing Your Privacy and Security Risks - Part I.
One of the key areas of concern for many businesses relates to how customer information is used for marketing purposes, both by the company that initially collected the information and by others to whom this information is disclosed. Accordingly, while the standards vary somewhat by industry, most companies conduct marketing activities that require compliance with, and awareness of, the numerous marketing-related privacy rules. In many ways, a desire to restrict marketing activities has been driving many of the most prominent privacy rules. Furthermore, Congress and federal regulators (along with their state counterparts) continue to struggle with what the dominant privacy principles should be. Nonetheless, companies need to assess their marketing activities to determine whether they trigger compliance obligations under any of these privacy principles.

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