mobileYouth® - youth, mobile, media, lifestyle and marketing May 29, 2008
Posted by Business Marketing in : Business and Marketing , trackbackmobileYouth - youth, mobile, media, lifestyle and marketing.
The fitness landscape that determines success in marketing to young consumers is changing. 10 years ago, the TV provided the de facto advertising channel to win the hearts and minds of this often difficult to reach demographic. Since 2007 alone, the rise of social networking, flat rate data plans both on mobile and internet as well as a widespread growth in niche media content means that marketers are now increasingly challenged when it comes to both communicating with and understanding youth.
But fear not, because we bring you insight from two of the youth marketing industry”s key commentators to shed some light on what”s hot in 2008 when it comes to trends in youth marketing.
Graham Brown author of mobileYouth and Luke Mitchell from Reach Students bring you the 7 key youth marketing trends to look out for in 2008.
Comments»
no comments yet - be the first?