Nexon’s advertising meeting (Strong Language)

Nexon’s advertising meeting (Strong Language) April 2, 2008

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FOF #733 - The Truth in the Lies - 04.02.08

Today we reveal all the answers to the Feast of Fools Quiz! Congratulations to Cliff Dix and Sebastian Keenan who tied for first place. They got the most answers right, even though they both got three answers wrong.

Several people tried to change their answers after what they considered to be their first draft but I thought it only fair to take into account their first response.

And here are the answers:

1- Feast of Fools Began on April 1, 1998.
FALSE: Cliff got this one wrong. The first Feast of Fools Cabaret took place at the Randolph Street Gallery on March 18, 1998. We say April first is the anniversary because it so much more glamorous than March 18th. Almost everybody got this one wrong so it really leveled the playing field. And April Fools!

2- The stage production featured Fausto in drag with a talking Crystal Skull puppet as a sidekick. Marc got involved initially as being in charge of the bake sale that raised money to pay for advertising the shows.
TRUE: Marc baked chocolate chip cookies and Rice Crispy Treats.

3- Gay Fun Show is a rough translation of Feast of Fools into Vietnamese, coined by a Vietnamese restaurateur.
TRUE: We asked Bruce, a Vietnamese restaurateur how he would describe our show to Vietnamese people and after some thought he said “Gay Fun Show.” We smiled and knew it was a hit.

4- Our first guest on the podcast was drag queen Delilah Bouvier.
FALSE: Our first guest was Taylor E. Ross. He was the musical director of the live shows. He still shows up on the show from time to time and his boyfriend recently gave us wonderful organic beef that he raised himself.

5- Fausto Ferns was a cable access TV star in the early nineties in drag as a blond thick-accented, fire-eating drag queen named Faustina.
TRUE: “El Chow de Faustina” originally aired on Cable Access in Austin, Texas 1994. Here’s a video of an early show with performance artist Linda Montano as Lenny an opera singer. This is not for the faint of heart or those that gag easily.It is in fact quite gross. It’s work safe though.

6- Fausto blue hair is no longer blue.
TRUE: Just when you thought it was safe to go back into the water. Almost everyone got this wrong. With a new site Fausto felt it was time for a new look. I love it!

7- Marc quit smoking two years ago and hasnt picked up a cigarette since.
TRUE: We can’t believe its been two years and if Marc can quit smoking, anybody can quit. Just breath and break that cycle of addiction.

8- Marc hitch-hiked across the Yucatan Peninsula at the age of 17. He has traveled to every continent on the globe except Antarctica and Australia.
TRUE: Cliff didn’t believe it but Marc hitchhiked from Cancun to Progresso, Yucatan. He was young and stupid and is just glad to still be alive.

9- Marc has an MBA in Marketing from Loyola University Chicago.
TRUE: Would you like fries with that?

10- Faustos Father believed that he was going to live in outer space after his death.
TRUE: And he would study at the University of the Cosmos!

11- Fausto and Marc met while waiting in line at a taping of the Oprah Winfrey Show.
FALSE: They met at the Chicago Eagle, a neighborhood leather bar.

12- Fausto and Marc were arrested for indecent exposure for mooning Sal-E from their car when he worked the door at the Boom Boom Room.
FALSE: Marc and Fausto haven’t mooned anybody since high school.

13- Marc and his entire family of eight children are actually adopted. He was born in Asia and is part Samoan.
FALSE: Marc is the youngest of eight children but as far as he knows, he is neither adopted or Samoan.

14- Feast of Fools has won all the Peoples Choice Podcast Awards ever given to a GLBT podcast.
TRUE: Yes, two years in a row we have won the best GLBT Podcast Award.

15- Marc is uncircumcised, but Fausto is not.
FALSE: All or one part of this statement is false. You’ll have to take our word for it or find us in the showers at the gym.

16- Out of all the regulars on the Feast of Fools, the only one to make the transition from the stage show whove appeared in the last month on the podcast is Amanda Steinstein.
FALSE: Both the winners got this one wrong but Sal-E was in the last live show at Schubas. Dressed as a Chinese concubine he simulated fellatio on All the Way Ray.

17- Fausto Ferns real name is Pretlow Riddick. He chose Fausto Ferns as a androgynous drag name in college after taking a European Literature class where Goethes Faust was read. Ferns means to work with Fire.
FALSE: Fausto was named Fausto by his mother. She knew that Faustina would make a lovely drag name for her son so she gave him the male version of that name.

18- Lea Delaria once said on the Feast of Fools:
I want to do a thing called Tard-Fest 2005. Its a weekend festival of movies where they have non-retarded people playing retarded people.
TRUE: She said it and now their doing it. It’s called Sundance.

19- John Waters, George Takei, Kathy Griffin, Bruce Vilanch, Paula Poundstone, Christian Siriano, Holly Woodlawn and Clay Aiken have all been interviewed on the Feast of Fools podcast.
FALSE: Clay Aiken never appeared on the show, that was just Victoria Lamarr imitating him. “Quarter Turns” indeed.

20- Freebie just to even out the math.

Listen as our very own Amanda Steinstein takes a spin at the quiz. Did she get the answers right? Join us as we talk about a child molester who claim she was raped by bigfoot, a four year old who brought a bag of pot to school and parasitic twins, could one be inside of you?

We’re coming to New York City! Join us in New York City for the GLBT EXPO at the Javitz Center on April 5-6. To get FREE tickets for the event email us for details and put “Free Tickets” in the subject line. We’ll be with John Q. Sanchez and Fausto is singing a duet with Amnesia Sparkles. Come have some fun and we have lots of great give aways!

Delivering the truth in delicious bite sized nuggets- Feast of Fools.

Check out our sponsor:

Steamworks Gym, Sauna and Baths.
Visit Steamwork’s website and register to get a discount on your next visit.

Be sure to enter “Feast of Fools” on the promo code field to get the special discount!

Release the pressure! Saca la presin.

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How Intelligent is Your Enterprise Business Intelligence Strategy?

Join BearingPoint director Larry Manno to explore enterprise BI (business intelligence) strategies and the opportunities it presents to an organization. Many organizations recognize the opportunity to capture performance benefits through the use of BI tools. Increasingly, they are turning to BI as the means to transform their raw data into actionable information for competitive advantage. However, every organization faces unique challenges in defining their BI vision and executing on it. Even within information-intensive industries such as financial services, there is much opportunity for improvement. Businesses are often architected for the transaction state, not the information state. Even organizations that achieve some level of maturity in their use of BI tools cannot stand idle. Because the Financial Services industry is facing a business environment characterized by a sustained demand for performance in the midst of such a versatile marketplace, they must improve their risk management and transparency. The market will continue to change rapidly, therefore organizations must think strategically and act pragmatically. Exciting developments in BI are opening the door to dramatic improvement in business performance. Organizations can effectively capitalize on the opportunities by taking a strategic approach to enterprise BI. BearingPoint believes that organizations can be effective by matching needs to mature technology enablers on a just-in-time basis and executing incrementally against a time-based road map. This approach is practical for organizations regardless of where they are on the BI maturity continuum. We also believe the ability to execute BI within a business-oriented vision and a broader enterprise information management framework remains a differentiator.

Tags: BearingPoint, BI, Business Intelligence, Larry Manno

aiimALERT: InsideView Brings the Outside In

InsideView recently introduced the concept of "Socialprise" as a framework for understanding the way in which the unstructured data of social networks and media are influencing enterprises. A newly announced product, SalesView, is specifically designed to mash-up social data with search and intelligence capabilities to help sales teams automate prospecting, accelerate sales cycles and close more deals. (see http://www.insideview.com/cat-company-press.html for more details)

InsideView are essentially a meta-meta-aggregator of relationship and social data, which can be used to infuse/enrich Customer Relationship Management (CRM) systems, or be used as a stand-alone tool similar in some respects to ZoomInfo (one of their underlying data sources) or other "relationship/contact databases" such as Hoover’s.

What does InsideView bring to the table? It helps to provide salespeople and marketers further informaiton to understand their ~~prey,~~ customers and prospects beyond the bare minimum information (such as name, phone, e-mail, company name, title) they might otherwise have to work with in their CRM or Sales Force Automation (SFA) systems.

They are a meta-meta-aggregator in the sense that they are aggregating (collecting) information from multiple sources, and that their underlying data sources can also be aggregating information from multiple sources (such as ZoomInfo). This extends the reach and richness of the information that they are able to pull back on behalf of users of their system, in a similar fashion to the functionality of federated search or universal search in more traditional enterprise search.

In an ideal world, or at least with the smarter salespeople and marketers, such information will help to weed out who the appropriate people are to engage in more targeted discussions, and to engage in informed conversations of the "2.0 age" rather than in continuing to hammer out cold-calls and blanket, un-personalized (or badly personalized) mass-marketing.

The various sources that they tap for this information are a mix of both typical structured data sources as well as in crawling and pulling in unstructured information that would contain social/relationship information (such as from blogs, Facebook etc.). InsideView has a wide range of paid and free sources that they aggregate and examine to algorithmically determine the relevancy and accuracy of this information. Factors would include such things as: the recency of updated information, determining whether the self-owned and updated sources (such as profiles on LinkedIn and Facebook) are more accurate than automated information collected via subscription service, and so on.

Between the acquisitions of SRD via IBM (in 2005), Interface Software by Lexis Nexis (in 2004), and Contact Networks now part of Thomson West (as of January 2008), this aspect of social networking or social intelligence/relationship intelligence is adding serious firepower for internal enterprise users.

I’ve been talking about just this sort of "relationship enrichment" or "relationship intelligence" since 2003/2004. When I was with Delphi Group, we began rolling this functionality into the world of "Information Intelligence" as a higher-level topic, with several conferences discussing the mashup of business intelligence, dashboards, search, knowledge management, portals, and more, into a "meta layer" that could unify all of the mess of siloed content/information/data/knowledge underneath. In 2008 we might be more tempted to simply call all of this Enterprise 2.0 (see our Market IQ on Enterprise 2.0).

Further food for thought: See my "Death of a Salesman?" article from 2004 (embedded below via Scribd), and March 2008 presentation on "Build Smarter Internal and External Communities" (embedded below via slideshare.net) - both of these relate to the enterprise use of social networking.

Social networking is not purely about person-to-person connections, or in providing a virtual watercooler (or virtual voyeur perhaps) view into your "friends" (peers, co-workers, etc.) but also for the ability of participants IN the network to use the data within that network to become smarter in the ways that they interact with the people in that network.

This would provide both the ability to build communities explicitly for the sake of building a community, as well as in using that community as a source of "intelligence" to provide deeper insights into the community as a whole (collective intelligence or "the wisdom of crowds"), as well as the individuals themselves.

All of this latent "social information" is buried in the heap of individual silos both inside and outside of the control of any one corporate, even deeper than "normal" (spreadsheets, reports, PDFs, etc.) electronic information is. Sadly, most organizations have only just recently begun to understand the value of their more explicit "information assets" (even the value of intellectual property in the form of patents are not well understood in many organizations) and the idea of including social/relationship intelligence as a valued asset is well behind that train in the majority of cases I’ve come across.

There is a giant opportunity here, and for myself, I’m looking forward to the day when we can turn around say "How in the world did we even function without the ability to tap our relationship intelligence?" The early adopters for this type of functionality may easily run away with marketshare, if their competitors stay asleep too long.

Where will you and your organization be on the adoption curve?

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Annals of Murketing: Scions cameo in phony ad starring talking rump

On her blog Ex-Files, Brandweeks Becky Ebenkamp reports:

To target young adults, Turners Adult Swim has developed a mock commercial with ad partner Scion for the second season of its show Assy McGee, which premieres April 6. After the first half of each episode, Assy stars in a 35-second animated ad set at a car lot and offers viewers low, low prices for the Scion xB.

Heres a link to the faux ad. It goes right to the video, so if youre at work, you might want to make sure no ones going to walk by and see or hear it.

Now, if you watch it, you might question the wisdom of Scion putting its brand in this situation. Assy McGee is basically a walking naked rear end, with a cowboy hat and a gun. He/it makes exactly the sounds you would expect a walking rear end to make. Also a guy gets his shot off. Pretty crass stuff, etc. And while I would like to get through this item without using the phrase butt of a joke, Ive actually just now failed, because its hard not to think of Scion being exactly that.

But think again, my friends. I say this placement, or whatever you want to call it, makes perfect sense, and is an excellent example of the murky marketing (murketing yes) of the future.

For starters, you cant TiVo it and all that. Obvious. And a fine example of what the future holds, which may or may not include fewer 30-second spots, will absolutely include more

…

Catalog Choice Executive Director Chuck Teller Talks Opt Outs And Consumer Choice

Cataloging is not dead, but choice is alive.
Chuck Teller, CatalogChoice

Chuck Teller is Executive Director of CatalogChoice.org , a rapidly growing catalog do-not-mail service. In this podcast, Chuck discusses his non-profit organization and how it impacts the catalog world.

Listen to podcast: Chuck_Teller_Interview.mp3

Alan Rimm-Kaufman: This is Alan Rimm-Kaufman and its great to be here with Chuck Teller of Catalog Choice.

Chuck Teller: Hi, Alan.

Alan: Hi Chuck. Can you tell me a little bit about Catalog Choice? Where do you come from, what are you doing?

Chuck: Sure. Ill just start with the history of how it started. The concept for Catalog Choice came out of the Overbrook Foundation, a family foundation that provides grants in various areas of environmental aspects. The sustainable production and consumption group within Overbrook had been funding areas around sustainable wood and paper production and

…

Murphy’s Saloon Blues Podcast #118 - Albert Castiglia

This week’s playlist:

• Stronghearted Woman by Little Johnny Moore; a free, download-only single obtained from his Download.com page. Visit LittleJohnnyLive.com for more information, and booking.

• To the River by Michael Holt and the Trophy 500’s, from Boogalu (2007); available from the shop at Michael’s site, and available soon at CD Baby and Amazon.com. Visit MichaelHolt.info and the band’s MySpace page for more information.

• Whiskey and Luck by Slapback Jack and BadVoodoo; from The Gruff Side of the Blues (2005), available from CD Baby, Payplay.cd and the iTunes Music Store. Visit HoundawgMusic.com for more information.

• Yer’ Bad Behind by Blue Plate Special; from Can You Dig It (2006), available from CD Baby and the iTMS. Visit BluePlateSpecialBand.com for more information.

• Another Bloody Day, Twister and Godfather Of The Blues; all by Albert Castiglia, and all from These Are The Days (2008); available April 1st from Blues Leaf Records. Visit Blues Leaf Records and AlbertCastiglia.com for more information.

• Variations on Juke by Moreland Arbuckle & Floyd; from Floyd’s Market (2007), available from the store at their site and the iTunes Music Store. Visit KingSnakesBlues.com and their MySpace page for more information.

• Say You Love Me by Albert Cummings; from Working Man (2006); available from Blind Pig Records, the store at his site and the iTMS. Visit AlbertCummings.com and this page at the Blind Pig site for more information.

• How in the Devil by Sean Costello; from We Can Get Together (2008); available now from the U.S. iTMS. Visit SeanCostello.com and this page at DeltaGrooveProductions.com for more information.

Mentioned during this show: Radio DJ Suspended For Playing Michael Holt and the Trophy 500s; special thanks to Cheryl and Mike.

Excellent online resources for more information about the blues: The Blues Foundation and the Delta Blues Museum; and be sure to download and listen to the DBM’s top-notch (and free) podcast, the Uncensored History of the Blues. Be sure to read Today’s Chicago Blues by Karen Hanson, an excellent guide to all things blues in present-day Chicago.

(Music on Murphy’s Saloon #118 courtesy of the artists and the Podsafe Music Network, the PROMONET program of the Independent Online Distribution Alliance, Download.com or Garageband.com)

Black & Decker CP120B Backup Battery 2 Pack

Daddy: I know youre upset, honey, but Im sure youll learn to love your new Black & Decker Pocket Power units just as much as you loved Meadow.

Lily Eve: But I dont want some stupid battery thing! I want my pony back!

Daddy: Well, now you have two Pocket Power Battery Packs, and you only had one pony before. Isnt that better? Isnt two better than one?

Lily Eve: No! Id rather have one Meadow than eighty zillion battery packs!

Daddy: Now, Lily Eve, we all miss Meadow. But her food and stable fees were very expensive, and ever since Daddys condo development went into foreclosure, we just havent been able to give Meadow the kind of life she deserves. The condo market really sucks right now, sweetheart. Dont you want Meadow to have the best of everything?

Lily Eve: No! I dont care! Shes mine! Mine!

Daddy: Sweetie, Meadow was a great pony. But she couldnt power and charge USB devices on the go, now could she? That one time she tried, we had to call the vet, remember?

Lily Eve: I dont care! I want my pony! Meadow never lied to me, or tried to throw me off, or emitted a modified sine wave that caused interference with some stereo systems! And she was never an explosion or shock or fire hazard like that stupid Pocket Power thing!

Daddy: (sigh) Lily Evelisten, you know those nice men we sold Meadow to? Remember? With the truck?

Lily Eve: Yes! I hate them! Theyre stupid!

Daddy: Well, along with horses, they also buy and sell little girls. Do I have to call them to come over again? Or are you going to be happy with your Black & Decker CP120B 20 Watt Power Backup Battery Pack?

Warranty: 90 Day Limited Black and Decker

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