USA Network Unveils the Power of Brandwidth | Business and Marketing Daily

USA Network Unveils the Power of Brandwidth April 21, 2008

Posted by Business Marketing in : Business and Marketing , trackback

USA Network Unveils the Power of Brandwidth.
USA Network unveils its adoption of ‘brandwidth,’ a term that defines the breadth, depth and creative potential of the “Characters Welcome” brand and its vast media reach. The announcement was made today by Chris McCumber, executive vice president, marketing, digital and brand strategy for USA. Since its inception “Characters Welcome” has been an equal celebration of both USA”s original characters and those at home interacting with its content. By putting its audience at the heart of the brand, USA established early an emotional connection with its audience that transcends any one show, genre or media platform.

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